Importance of a website
One of the most surprising things when we look at small business is how many of them don’t have a website. In this era of information, we could say that it’s common sense for a business, no matter how small or big they are. But, looking now at the facts, that’s clearly not the case. No matter what business you’re having, you’ll be missing out a lot without any functional website.
You may be thinking “I have a localized store in my own area, I don’t need a web to increase my sales.” True, but, are you sure want to miss out the potential to expand your business in the future? With a website, you can advertise your business little-by-little and when the time to expand comes, you’ll have a head start in the aspect.
Within this era of information, people tend to go online to conduct research about a product and companies before they decide to make the purchase. A website also can be used to establish credibility. By having a website, especially a good website with good interface and design with an eye for detail will make people tend to see an impression of a bigger business, it’s bigger than it actually is.
A website is certainly important for a business, but the internet also provides another system to advertise whatever your business is up to, it’s called the social media. Social media can be used as a platform for people to interact and share contents within a certain communication channel (E.G. Facebook, Twitter, Instagram, Etc.).
Social media is certainly intriguing and probably easier to use for some people. Most of the popular social media platforms are free to use, so why bother creating a site which is much more complicated and pricey? It’s simple, really. A website might be more complicated and pricey, but a site offers so many features that social media just can’t defeat.
- Social Media Have Limitations, Website Does Not.
Social media won’t let you modify the platform just the way you want it to be, it only provides the feature of the platform. This may not be a problem for most small to medium business which only need visual showcase. However, in order to expand the business, there may be a chance you might need a website to do it.
- Full Control
A website it like your personal space, you’re the owner, you can do whatever you want with it. When you have a website, you have many more choices about how it looks or how many features were loaded it. You can even start with a template and expand it further along the way to make it uniquely yours.
- Better Marketing
With your own website, you’ll have more than one way to communicate and sell effectively with your consumers. A website doesn’t only provide a space to market your business, but you can also innovate ways to interact with your customers such as videos, customer reviews, blogs, giveaways and special promotional features.
- Loved by Search Engines
A website is an all-around super strong marketing tool. Despite all the features mentioned above, a website can be searched by taking advantage of the search engines such as Google, Yahoo!, Bing, you name it. Of course despite being a plus point for a website, it’s also serves as a negative trait. Why? Being loved by search engines is certainly a good thing, but the process to achieve this is quite hard since working on Search Engine Optimizations (SEO) is nothing but pain. Then again, even social medias is actually a website.
So, knowing all the pros and cons above, I’ll conclude that even though social media is easier to use and cost-free, a website does have certain features that you don’t want to miss. It’s ideal to use both of them in order to market your business much more effective and efficient. It’s actually one of the requirements to have a reputable business in this era. So, what’re you waiting for? Our web designers at TIYU are at your disposal, get yourself a free consultation.
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